![](https://freight.cargo.site/t/original/i/e4f3c9a3f014f977d4f6abea076b038decf0eb16cdc6f2a6cd8aa940bf2ef34c/Screen-Shot-2021-06-10-at-2.44.18-PM.png)
Brush + Ink
Brush + Ink is a gallery display identity at the Whitney Museum, showcasing a collection of Modern Japanese Art and Design. I created the identity by looking at common themes throughout Japanese Design. I looked at colors, iconography, and wanted to create something feeling fresh, contemporary, and modern.
I went through lots of ideation (mood board, icon, type, and color treatment ideation shown below) until I landed on a color scheme I thought most suitable, as well as a playful icon that could be used to create other images, patterns, and unique compositions.
The main icon I created is meant to represent a crane-like bird flying, as well as mimick Japanese architecture. The use of abstract shapes and patterns in Modern Japanese Design caught my eye, so I wanted to pay tribute and took inspiration from that.
I went through lots of ideation (mood board, icon, type, and color treatment ideation shown below) until I landed on a color scheme I thought most suitable, as well as a playful icon that could be used to create other images, patterns, and unique compositions.
The main icon I created is meant to represent a crane-like bird flying, as well as mimick Japanese architecture. The use of abstract shapes and patterns in Modern Japanese Design caught my eye, so I wanted to pay tribute and took inspiration from that.
![](https://freight.cargo.site/t/original/i/6523ea684367f9b51160fd2df8e22f188d4d79143a674b3f127b782713a5cdde/Screen-Shot-2021-06-10-at-2.19.45-PM.png)
![](https://freight.cargo.site/t/original/i/a83d9c118e952f517317c1fc98f9129d303ab27f6b30770b11251fa8006d0e70/Screen-Shot-2021-06-10-at-5.37.25-PM.png)
![](https://freight.cargo.site/t/original/i/e5a268e69f8d4d9c9c066ed47daee6f087709398332795c9959cf712abb3167d/whitney-poster-2.jpg)
![](https://freight.cargo.site/t/original/i/aad0429f90d30e295047566c97c4e575cc6ad7af804b2d5191df56cd1d394475/whitney-poster-1.jpg)
![](https://freight.cargo.site/t/original/i/b4acdce6a3aaaa4bd36078ca4f219146b15f40b34e83e63778f32c1f82291e49/ticket-2.jpg)
![](https://freight.cargo.site/t/original/i/ca094455881e1d7db1437c0db04d2262e94f8b42741ed6091913c04c9650b876/ticket-1.jpg)