KVD Beauty is based around cruelty free beauty products for the nonconforming, fearless spirits. They treasure creativity with a cause and are outspoken about being vegan and cruelty free and how it can affect the beauty world.

I made concept designs for make-up advertisements ranging from a catalog, posters, social media advertisements and magazine advertisements.

I wanted to focus on the make-up products as well as the journey and story behind them. Using bold colors and type to match the bold audience and grab you attention, using composition and height to tell the story, and using application and product photography to showcase.