Los Angeles Style was a magazine concept that focused on the cutting edge, stand out fashion world. It’s focused on fashion trends, bringing the edgy city vibe to LA’s hot summery vibe, and all parts of identity and fashion. 

The cover is a PVC yellow paper with a die cut, and the system uses the idea of cuts and checkerboards as secondary design elements to reflect the edgy style, going outside the box, and the fixed lense people have on beauty and fashion.