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![](https://freight.cargo.site/t/original/i/bac49b0a0dd880217bda7806a3a518a9dcbdaf67e83bd10634d2620463547446/Screen-Shot-2022-06-06-at-2.56.38-PM.png)
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Uoma Beauty: Complexion Re-Launch
The same great formulas that are now fragrance-free with brand new packaging that will make you Say What?!
This is no ordinary foundation, it’s a harmonious meeting of skincare and makeup. This foundation is available in 6 custom formulations to meet every skin’s unique needs based on your skin color group or as Uoma calls them, Skin Kins! Intelligent Biomimicry pigments deliver a vibrant matte finish that is skin-like. In the advertising and design, we wanted to take a colorful, smart approach to show the luxurious packaging and shade range, and emphasize Uoma’s Skin Kins.
I worked on the display ads, display assets, desktop, and mobile landing pages, home page banners, drop cards, emails, and on an Uoma-fied Fitzpatrick Scale.
This is no ordinary foundation, it’s a harmonious meeting of skincare and makeup. This foundation is available in 6 custom formulations to meet every skin’s unique needs based on your skin color group or as Uoma calls them, Skin Kins! Intelligent Biomimicry pigments deliver a vibrant matte finish that is skin-like. In the advertising and design, we wanted to take a colorful, smart approach to show the luxurious packaging and shade range, and emphasize Uoma’s Skin Kins.
I worked on the display ads, display assets, desktop, and mobile landing pages, home page banners, drop cards, emails, and on an Uoma-fied Fitzpatrick Scale.
![](https://freight.cargo.site/t/original/i/78351f7bd8e1abfb288205ec23f9e947f5cd388b038ccde83f8f07868b6b8066/fitz-scale-size-1-01.png)
![](https://freight.cargo.site/t/original/i/54767139bb6e738cb74dc4241f73bc92229b029b6cf973d826ce34f16dcae11f/landing-page-infographic-01.png)
![](https://freight.cargo.site/t/original/i/831a1a6430bfff92dd31584e6c522c7f4eb066ed3216092c1c6468dadca2d8da/landing-page-infographic-02.png)
![](https://freight.cargo.site/t/original/i/fe8fe634615d86f58dd09f23cbbba860af350ad978e48e6416065774d4545740/UOMA-Beauty-2.png)
![](https://freight.cargo.site/t/original/i/6c2a6c8f2d2910326d738fb9129a1c2fdef06aee08127db4c95cff8caa54dc37/teaser-email-copy-01----.png)
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![](https://freight.cargo.site/t/original/i/66160286782c3606d8179cebf79b06251441f66004e413197868e97da4e1e6b5/Screen-Shot-2022-06-10-at-9.16.03-AM.png)
![](https://freight.cargo.site/t/original/i/f74a3d11ad9f6789b942b51e28db43347b59562e209e80503e0a6538ea221914/new-packaging-complexion.gif)
![](https://freight.cargo.site/t/original/i/ee3ebb78b55ed5eb3e1249a667f4cfc9d7e53c0c2976d1d8601af89bafdcb505/teaser-foundation-email.gif)
![](https://freight.cargo.site/t/original/i/7329480bdf8ee78842255a81bde0a5158edfd3f95462ee011d1ca0f1995a6e89/Screen-Shot-2022-06-06-at-2.45.33-PM.png)
![](https://freight.cargo.site/t/original/i/dfba51ceafb02a43f1f0d4870e36ebe3f1f1886785d39ab0bc292a5f64687817/Screen-Shot-2022-06-06-at-2.45.49-PM.png)