I was a part of Uoma Beauty’s Trippin Smooth Collection launch. The collection features a primer and four powders, all infused with Mushroom Extract, Chamomile Water, and Probiotics for a calming, balancing, and soothing experience.
I wanted to emphasize the trippy nature and trippy ingredients as well as the smooth, sensorial feel of the product. I wanted to utilize the trippy pattern and holographic palette from the product's unit carton packaging and translate that design and feeling into the other design elements.

I worked on the emails, display ads, display assets, desktop, and mobile landing pages, home page banners, e-vite cards, drop cards, and even on the packaging!